Digital Shift is a business development programme designed to help small and medium-sized enterprises (SMEs) build their skills and knowledge in digital communications and better deliver on their business communication needs. 

University of the Arts London (UAL) approached me to create a logo and visual identity for the programme that centred around digital communication and innovation. The keywords from the brief were: Innovative, digital, creative, exciting and business-focused.

With only a two-week window  before the funding deadline closed for the programme, I had to nail the proposed brief as quickly as possible. Hosting a first discovery call and regular catchups, I was able to produce a visual identity that encapsulated the brief and passed the Web Content Accessibility Guidelines.