Backyard Pizza Co.
Working for
Sinead McCafferty, Gary Mccafferty (Co-founders)
Industry
Takeaway
My Role:
Logo Design
Visual Identity Design
Backyard Pizza Co. is a pop-up pizza company that specialises in hand made Neapolitan style pizzas, desserts, and other speciality food items. The brand is Leighton Buzzard centric and aims to bring the co-founders enjoyment and love of pizzas made in their backyard to the local area.
I was approached by the co-founders to create a logo and visual identity that epitomised the essence of their brand: homemade, authentic, fresh, whilst highlighting the bold leap they made from their back garden to a business.
The colour palette had to be simple enough so that designs could be easily and cheaply printed whist they first started out their business. The heavy contrast black and white colour scheme, along with the heavier weighted version of Tuffy display font, helped to create a bold brand while the addition of ‘Cheesy Gold’ as an accent colour was used to highlight key information.
The brand identity also uses elements from the logo such as the flame and wobbly pencil lines to create the handcrafted feel they were after.
Social media was a key part of their business, so I made sure to show them how the digital brand identity could look on social channels using the brand guidelines.
I also created a visual language that could be applied to various assets that would be crucial for the business such as a menu, pizza boxes and uniforms.